PENANG, 4th March 2017 - Tiger STREATS, the unique street food experience from Tiger Beer, is gearing up to take its culinary delights on the road this March. Foodies in Penang and Johor will get the chance to sample Malaysian street food favourites as they’ve never had them before, all washed down with ice cold Tiger brews.
The Tiger STREATS events in Penang and Johor will
be held at the Hin Bus Depot in Penang on 4th March, and JWC The
Factory 30 in Johor Bahru on 18th March, from 5pm-11pm. Admission is
open to non-Muslims over the age of 18.
Guests were entertained with fun games.
Get these free snacks when you played the tikam wall below. If you are lucky enough, you could win Tiger Beer! =))
On offer during the events will be numerous creative
street food mash-ups, based around the concept of ‘street food with a twist’. With
up to 14 one-of-a-kind takes on local favourites, from Curry Flavour Waffles to
Fried Cempedak Ice Cream, Tiger STREATS will be more than enough to satisfy
anyone’s tastebuds.
Lemak Chicken Sandwich by fēst
K-Pop Maggi Goreng by Quick Brown Fox
Mamak Fries by Two Buns Penang
Mr Bao by Two Buns Penang
Lo Mai Kai with a Twist by Tujo
Nachos Butter Chicken by Tujo
Pisang Goreng with Lemon Curd by Quick Brown Fox
In addition to the amazing array of dishes to sample,
Tiger fans will be kept entertained throughout the events with retro-inspired
games, experiential activities, and performances from great local artistes.
And
of course, to pair with all that delicious food, ice cold Tiger brews will be
available at a special price throughout the evening.
Varieties by Bacon It
Fried Cempedak Ice Cream by Inside Scoop
Roti Aiskrim by Inside Scoop
Tiger STREATS launched in December in Kuala Lumpur,
where 700 guests sat down together to feast on array of treats prepared by two
chefs from very different worlds, but who shared the honour of Michelin Star
fame. Hawker Chan, the owner of the first hawker stand to win the prestigious
award, and Chef Ramsey, owner of progressive modernist restaurant Babe KL
combined their culinary talents to craft an extraordinary dining experience with
a unique collection of fusion dishes merging traditional Asian street food and
contemporary fine dining cuisine.
BBQ Ribs with Sambal Sloppy Fries by Ticklish Ribs & 'Wiches
Yummitori by Ticklish Ribs & ‘Wiches
Curry Flavour Waffles by fēst
Jessie Chuah, Marketing Manager of Tiger Beer said,
“The response to Tiger STREATS so far has been incredible, and we’re thrilled
to bring this unique culinary experience to even more Tiger Beer fans in Penang
and Johor.”
For more information on Tiger STREATS, please visit
Tiger Beer’s Facebook page www.facebook.com/tigerbeermy.
About
Tiger STREATS
Tiger STREATS, by
Tiger Beer, is the world’s first ‘street food meets fine dining’ culinary
collaboration. Featuring a unique culinary mash-up between chef Hawker Chan,
owner of world’s first Michelin-starred hawker stall and top fine dining chefs
from around the world, the series of Tiger STREATS events, taking place in
Sydney, Auckland, New York and Kuala Lumpur, aims to bring people from different
backgrounds together to share a Tiger Beer and a memorable meal at the street
food table.
About Tiger
Beer
ROARING SINCE 1932
A bold lager, born and brewed in the heart of Asia through our
tropical lagering process. Tiger’s uniquely refreshing and full-bodied flavor
is enjoyed in more than 70 countries, winning us friends and awards the world
over.
The brand received its first award in 1939, beginning its journey
as an Award Winning beer on an international stage. The recognition of its
product excellence catapulted Tiger's internationalization in the early 1990s,
with over 50 international awards and accolades to date. It is now known as a
symbol of contemporary international Asia, enjoyed by discerning drinkers in
every corner of the globe spanning across Asia with growing popularity in
western markets such as, Europe, USA and Australasia amongst others.
A true Asian beer at heart, the brand wants to show the world what
Asia has to offer. Over the years, Tiger has received more acclaim from the world's
leading newspapers and journals than most other beers. For example, the
Washington Magazine, in a blind taste-test involving several hundred brands,
unreservedly voted Tiger "positively the best beer in the world".
Tiger has also accumulated over 50 accolades, awards and distinctions. Some of
the more notable awards include a Gold medal in the International-Style Lager
at the World Beer Cup 2010 and a Gold Medal for the International Golden Lagers
category at the BrewNZ Awards in 2011. Each year from 2004 to 2006, Tiger was
named a UK Cool Brand Leader. The recognition reaffirmed Tiger's popularity and
was given only to the coolest brands in the UK.
About Heineken
Malaysia Berhad (formerly Guinness Anchor Berhad)
HEINEKEN Malaysia with its portfolio of iconic international brands
is the leading brewer in the country. The Company brews, markets and
distributes:
·
The World’s
No. 1 international premium beer Heineken®
;
·
The
World-acclaimed iconic Asian beer Tiger
Beer, and its doubly refreshing variant Tiger Radler and its other innovative brew Tiger White – Asia’s Wheat Beer;
·
The World’s
No. 1 stout Guinness;
·
The all-time
local favourite Anchor Smooth and
its strong beer variant Anchor Strong;
·
The premium
Irish ale Kilkenny;
·
The real
shandy Anglia
HEINEKEN Malaysia also produces the wholesome, premium quality
non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the
World’s No. 1 cider Strongbow, the No. 1 German wheat beer Paulaner, Japan’s
No. 1 100% malt beer Kirin Ichiban and the World’s No. 1 ready-to-drink
alcoholic beverage Smirnoff Ice. The Company continues to lead the responsible
drinking agenda through its Drink Sensibly campaign.
Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s
principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100%
owned by Heineken N.V.
Heineken Malaysia Berhad officially changed its name on 21 April
2016 following Heineken N.V.’s acquisition of GAPL Pte Ltd on 7 October in
2015.
For more information please
visit: www.heinekenmalaysia.com
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