Anchor Say Cheese Campaign Phase 2 with New Varieties

Fonterra Foodservices Malaysia launched the second phase of its successful Anchor Say Cheese campaign – an exclusive assortment of Anchor-branded desserts, a first of its kind in the market. Together with its selected bakery partners, Fonterra Foodservices continues to delight customers with limited-edition desserts created by Fonterra’s own in-house patisserie chefs using top quality real butter, cream cheese, milk and cream from its highly popular Anchor range.

Customers can now expect the new range of desserts at selected bakeries across the country, including Penang, which is available at every Bread History outlet. While the last phase introduced Japanese-inspired desserts with a heavy use of Anchor Cream Cheese, the new selection of desserts are more European themed and feature delicious sweet breads as well.

The desserts include Almond Rosa, a nutty almond butter sponge cake with a rich layer of cream cheese; 

Cheeznie, cream cheese sandwiched between two slices of decadent chocolate brownies and topped with chopped walnuts; 

First Love, a sweet bread with a brown sugar cream cheese in the center sprinkled with brown sugar for that added crunch, guaranteeing love at first bite 

Lady Marmalade, a sweet bread with an orange cream cheese filling topped with orange candied peel.

Speaking at the launch of Anchor Say Cheese campaign at Bread History, Ms. Linda Tan, Head of Fonterra Foodservices, pointed out that the reason behind the campaign was to delight customers with Anchor’s finest range of products. Anchor, a leading brand by Fonterra, is made from the freshest dairy produce from New Zealand and in Malaysia, it is available via the Foodservices & retail channel.

These exclusive Anchor’s signature creations are available at selected bakeries throughout the country from now until December 2016. Customers will also receive the limited edition Anchor spoon with every purchase of two boxes of Anchor’s signature desserts. 

These signature desserts will be available in all participating bakeries including RT Pastry in P the Klang Valley, The Bakers Hut in Seri Manjung, Born n Breads in Ipoh, Patisfrance and Yeast Pastry in Malacca, Veluxe Cake House in Skudai, Fung Seng in Muar, Port View Euro Bread in Kota Kinabalu, Taka in Kuching and Hot Cross Bun in Miri. 

I'm indulging at Bread History SPICE, Penang. 

The pricing for the desserts varies according  to the bakeries. The bread selection is available from RM3.20 onwards per piece and the cake selection is available from RM6.90 onwards per piece.

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